What do you think are the characteristics of a valuable in-house design team? What will make your in-house team priceless and incomparable with the others? Well, it is known that the basic foundation of an efficient in-house team lies in the ability of the team-mates to be collectively strategic as well as creative. The in-house team should have a deep understanding of the strategic goals of the organization, the ability to make use of ideation skills, a strong grasp of the requirements of their clients, and the knowledge to use software to transform the concepts into realities. Whatever be the size of the team, these traits are required to build a high performing team.
Here are three main characteristics that are needed to create a high performing in-house team.
Establish A Clear Vision And Core Values
It is important to determine a clear vision of the team and a set of core values as it gives a great insight into the fundamental leadership qualities that the internal and external coordinator of the team who is managing the team should possess. These will be facilitated by the leader who is willing to lead the team to jump into the trenches in need. It takes a considerable amount of time to develop this key trait as it requires focused planning. The team lead should also train the members of the in-house team as their poor performance will affect the overall health of the team. Also, the leader should post and evangelize the vision and the core values throughout the organization and to the external stakeholders of the design team.
Hire Skilled Contributors With Clear Roles
Most in-house design team leaders will experience the entire weight and significance of building and maintaining an efficient in-house team on themselves. To build a high performing team, every person of the design team who is given a position in the team should have an entrepreneurial spirit, and he or she should own the given role and be accountable to the whole team as well as the organization for the work that is produced. The team leader should communicate the value of each member and create an environment in which each member gets the feeling that he or she is included. The leader should note that the opinions of every individual are important.
Master Conflict Resolution and Effective Communication Skills
The in-house design team members will face speed bumps, and the contributors will be needed to work jointly in manoeuvring around them. At times, the team will face major roadblocks, but the team should move forward and travel through the bumps at full speed. This will be challenging and sometimes be damaging to the untrained and low performing teams. The high performing and supercharged in-house design teams will deploy a few techniques to effectively communicate even during the issues. This will result in the resolution of the bad conflicts and the management of the good conflicts. However, it is not easy for the members of a high performing in-house design team to handle these situations. Each member identifies the brunt of his or her attitude and personality on the whole team and how they can communicate a message.
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The creative industry experiences several challenges such as tough competition, talent shortages, rapid technological changes, etc. The most difficult task for the marketing and advertising executives in the current situation is motivating the employees. Being a manager in the design industry, you should be responsible for keeping your employees humming with creativity and productivity. Below are some tips that will help you inspire and engage your employees on their job.
Focus on Collaboration and not Competition: Some areas of business including sales need a high level of competition to bring out the best from the colleagues. This is not only for the design team. The creative professionals in the in-house team will be at their peak when they are working together with each other and not against each other. The spirit of teamwork and a stream of ideas will result in superior quality designs.
Make Them Laugh: Being rigid, easygoing or overbearing, which is your management style? Though there is an idea that the hilarious bosses can cause some employees cringe, humour is the significant aspect that will build a highly creative work environment. It can strengthen the relationships, minimize stress and make it easy to address the tough topics if it is used well.
Take Staff Outside: Do not forget the restorative ability of nature. You should help your designers find the right inspiration and respite outside the work environment. You can do this in the following ways.
Hold walking one-on-one meetings
Organize a staff lunch in a park
Plan team retreats with a lot of outdoor time
Schedule ideation sessions in an arboretum, sculpture garden or any other scenic venue
Give Them Professional Development Opportunities: The biggest frustration for creative people is that they feel that have peaked creatively and professionally. Managers need to stay on top making sure that the designers are learning continually. You can invite a guest speaker to address at a department meeting or subsidise external training. Invest in the career development of the staff to show them that you value their skills and talent, and you like to grow their abilities.
Talk About Success And Failure: When a staff does a great job, it is really a big deal. Talk about the right things and celebrate with the employees. Also, be generous to praise and appreciate them. Though it is tough, you should talk about the failures as well. Failures teach us a lot of things.
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Are you an in-house designer at your association, corporation or organization? If so, what does it actually mean to be one? Usually, if you are managing the entire design team, it means that you are working in order to keep your staff humming with creativity and productivity. Often, if you are a member of a big design team, it will challenge yourself to be creative in different ways while you work only for a client. Sometimes, it means that you are not a part of the design team that is in-house, but you are the in-house design team.
Each company and each situation are different. Being a part of the in-house design team means many things and the main one is hard work. There are in-house design awards as well that are given to the in-house managers who are invited to celebrated their dedication, hard work and talent. These awards recognize the hard work of the managers.